We’re All Adults Here

Starz was getting lost in the fray of the streaming wars, and we needed to define how we were different from the rest. Enter “We’re All Adults Here” our rallying cry for the Adults of America, who were tired of mindless, watered down content aimed at attracting the broadest subscriber base possible.

“When we look across the competitors in the streaming landscape, you see a lot of broad messaging, folks talking about programming for all audiences and all genres,” Starz CMO Jimmy Hilburn told ADWEEK. “We see ourselves as differentiated from that. We think that we are in our own lane. We are complementary to those other services, and we really program for discerning adult audiences with provocative stories.”
- ADWEEK, April 11, 2024

ADWEEK: Starz's New Adult-Focused Marketing Is Not Family Friendly (subscription required)

Agencies

Adam + Eve (strategy)

Loyalkaspar (design)

Zealot (AV)

Awards

GEMA Awards:

Gold - 360 Campaign: Brand Image (North America)

Bronze - 360 Campaign: Brand Image (Global)

Clio Awards:

Silver - Out of Home